Ready to Develop a Family Mission Statement?

by Suzi Moret 05/12/2019

Most often, families just happen. You wake up one day and there you are, a family with parents and children and responsibilities and daycare and school and jobs and house payments. Every day can seem the same with random bursts of activity or the occasional family road trip to grandma’s house. The idea of your family having a destination or a mission (thinking Tom Cruise and saving the world, anyone?) isn’t even on your radar. But what if it could be? What if you could guide where your family heads, what you do to shape its future, and how you impact the world?

Knowing the destination is the first part of the process of getting there. In business and the non-profit sector, it’s called a mission statement: the answer to the questions: 

- Who are they?

- Why do they exist?

- Where are they headed? 

- What do they value?

Once a business knows the answers to those three questions, they guide every corporate decision. A non-profit uses its mission to rally support. In a family, your mission statement helps you navigate decisions like what school children will attend, where you'll worship, and how you'll participate in your community.

What it’s not

To be clear, a family mission is not a list of rules to follow. It is not parents imposing their will on their children. Nor is it a tally of past accomplishments. Most of all, it isn’t adopting someone else’s mission onto your family.

Mission defined

Your family mission is a guide to the culture you wish to create in your family. Life just happens unless you intentionally choose otherwise. According to Stephen Covey, author of Seven Habits of Highly Effective People, "A family mission statement is a combined, unified expression from all family members of what your family is all about — what it is you truly want to do and be — and the principles you choose to govern your family life."

In an article titled “Creating a Positive Family Culture: How and Why to Create a Family Mission Statement” by Brett & Kate McKay, they define a family mission statement as a “statement encapsulates your idea of the good life and lays out your family's purpose, goals, and standards. All members of the family have a hand in articulating these values, and all agree to live them.”

The takeaways from that definition are that in addition to your family identity, your mission is your purpose (why you exist), goals (where are you headed), and standards (what you value). The time spent determining these, together in conversation as a family, are more critical than the verbiage you end up with. The purpose of the verbiage is to create a family rallying point so that when things are tough like experiencing bullying in school, or hard decisions need to be made such as whether or not to move across the country for a job, the whole family can come together confidently to decide together what to do. Take these steps to get started: 

  • Set aside time for a family meeting. It’s best if it is away from your usual family life, so if you can, rent a hotel room or plan it for while you’re on vacation together.
  • Ask questions to help everyone contribute to your family identity. Small children can contribute things like "having fun" and "being nice." Married couples can discuss how chores are handled, whether or not being a full-time parent is essential for one or the other parent, and the types of schools and opportunities you want for your children.
  • Determine things like how you resolve arguments and what traditions do you each want to bring from your childhood.
  • Make a list of your values. Some examples are fun, kindness, generosity, healthy living.
  • Create a family cheer that encapsulates your values and chant it with your children as they leave home each day and when you have decisions to make.

If a family value is living in a particular neighborhood or going to a specific school, talk to your real estate professional about what it would take to get you there.

About the Author

Suzi Moret

 As a Real Estate Broker in Napa Valley, Suzi Moret brings a wealth of creative talent and knowledge to the local marketplace which, coupled with her genuine enthusiasm and passion for helping others, continues to give her an edge in delivering maximum results to her clientele. Suzi is widely respected among the brokerage community for her ability to get the job done and impeccable attention to detail that ensures a smooth transaction for everyone involved. Whether utilizing her well-honed design skills to assist a seller in attaining the highest possible value or finding the ideal property that meets the specific needs of a buyer, she takes pride in providing an unparalleled level of customer service. Prior to obtaining her real estate license in 2004, Suzi owned and operated her own business, "Amazing Cakes," for 13 years. A true philanthropist at heart, she continues to volunteer her time and talents throughout the Napa Valley, from decorating venues and planning menus for fundraising events to sharing her culinary and hospitality expertise. "I am always willing to lend a helping hand," says Suzi, who has also served on the Napa Chapter of the North Bay Association. In her spare time, she enjoys cooking and entertaining for family and friends. Backed by the tremendous resources and support of the company she represents, Suzi Moret looks forward to assisting you with all your real estate needs throughout the Napa Valley.